Giorgio
CEO & FounderFounder of Guidlee, with a background in economics and management and experience in strategy consulting. He brings innovative, human-centred technology to cultural institutions.
About us
We design the visit around the visitor.
A small team based in Rome, bringing together technology, strategy and long experience inside the museum world.
Nobody experiences a museum in the same way. So no two visits should be the same.
Guidlee was born in Rome from this simple idea. We bring advanced technology into museums with a human-centred approach, to make every visit more personal and more memorable.
We work side by side with the people who care for the collections. The content stays the museum’s: we help it reach each visitor in the right way, in their language and at their pace.
Art at the centre
Technology stays in the background, so attention stays on the artwork.
Rigour first
Every word comes from the museum’s own validated sources.
Made with care
We design each visit with the museum’s team, detail by detail.
The team
The people behind Guidlee
Daniele
Technology & AIArtificial intelligence expert completing a PhD, with publications at NeurIPS. He leads the development of scalable, research-based technology.
Maria
StrategyStrategic management expert with a background in economics and management. She supports the growth of scalable solutions through project governance and data analysis.
Advisors
Giampiero
Legal advisorMore than 35 years of experience in corporate and commercial law. He provides strategic support and ensures regulatory compliance.
Matteo
Communications advisorFor over twenty years head of the Vatican Museums press office, leading media relations and a strong growth of digital channels.
Let’s talk
Want to know more about Guidlee?
We are happy to tell you more and to hear about your museum.